Diwata Pares Overload continues to dominate the Filipino street food scene.
The diverse array of street foods in the Philippines is a key contributor to the country’s vibrant culinary landscape. These range from familiar favorites like fishball, kwek-kwek, and kikiam to more adventurous options such as balut, isaw, and pig’s blood.
Among these offerings, the Filipino braised beef stew known as pares has emerged as a dominant force in the street food scene. Its popularity continues to grow as more food enthusiasts appreciate its comforting warmth, distinctive flavor, and widespread availability. The increasing number of pares stalls across the country, including establishments like Diwata Pares Overload, has further contributed to its rise.
Diwata Pares Overload, managed by internet personality Diwata, is renowned for its delicious pares served with unlimited soup, rice, and drinking water, complemented by a soft drink—all priced at P100. In response to its success, Diwata has expanded its menu to include new offerings like Sikenjoy and Diwata Pares Bulalo.
Richard Thaddeus Carvajal, a TikTok personality and CEO of Philgems Realty Corp., who holds a finance degree from Oxford University, recently reviewed Diwata Pares Overload. He highlighted why the stall has become a standout success in the competitive street food industry.
The phenomenon is assessed through the VRIO framework, which evaluates a business’s competitive advantages.
In the VRIO framework, the “V” stands for “Value,” which considers Diwata’s pares priced at P100 as valuable due to its comprehensive offering—pares, unlimited soup, unlimited rice, and a bottle of soda.
Richard also highlighted the aspect of Rarity regarding Diwata Pares. While pares stalls are common, he noted that Diwata’s strong following and position in the market are exceptional and difficult to replicate.
“It’s very rare for a pares stall owner to have a following like Diwata’s. Her product and positioning are very strong, which makes them hard to imitate,” Richard explained.
Furthermore, he praised Diwata’s marketing, brand, and business model for their significant impact on social media, leading to increased sales for the stall.
Finally, he commended the organization of Diwata Pares’ stall, noting that despite its location in a bustling area with a high volume of customers, the staff efficiently accommodated them through a structured, organized, and systematic approach.
Diwata Pares Overload is situated along J.W Diokno Blvd., Pasay City near GSIS and operates 24/7.
As per Diwata Pares, he is currently in the process of obtaining his permits and is in communication with Pasay City Mayor Emi Calixto-Rubiano, who is actively assisting him in the permit process. Diwata Pares also mentioned that Mayor Emi is helping vendors like him find suitable locations to sell their products freely while ensuring compliance with permit requirements.
“I express my gratitude to you for granting me a two-month extension to settle all necessary permits,” Diwata Pares stated.
People Also Ask
What is the true identity of Diwata?
In Manila, Philippines, the social media personality and food vlogger known as “Diwata,” legally named Deo Jarito Balbuena, was released on temporary liberty after posting P3,000 bail following his arrest on Tuesday afternoon.
Deo Jarito Balbuena, the entrepreneur behind the popular “Diwata Pares” street food stall that has gained widespread attention on social media, faced a challenging situation on Wednesday. Officials from the Pasay City Business Permit and Licensing Office arrived at his food stall and handed him a notice of closure order.
Pares, a traditional Filipino dish consisting of braised beef stew served with garlic fried rice and a bowl of clear soup, is commonly sold by street vendors.
This unexpected visit visibly distressed the business owner, as it meant finding a suitable location for his stall where he and fellow street vendors would not be compelled to relocate.
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